SPECIALTY COMMERCIAL AND SPECIALTY ACOUSTICS
SET TO LAUNCH

Australian door manufacture Specialty Doors has launched two new product-based businesses, Specialty Commercial and Specialty Acoustics. Specialty Commercial is focused on timber profiling and custom componentry, while Specialty Acoustics offers a range of acoustic products.

Director Marcus Bastiaan said the new product businesses were an answer to sustained enquiry and a chance to expand The Specialty Group’s product range.

“The new companies give us the chance to broaden our existing product range. We have found a growing demand from existing customers for quality timber componentry and a renewed focus on acoustic performance from the Australian and New Zealand building industries.”

Specialty Commercial is focused on production and supply to primarily the Queensland and New South Wales market. The company is currently operating from Brisbane and supplies resellers to order. Marcus Bastiaan said the company will embark on an instore range of timber componentry products in the New Year.

“This is the first time we have offered resellers stock lines. First to market will be a range of entry door handles made from recycled Australian Hardwoods.”

The company’s focus on sustainable sourced and recycled timber has been an opportunity to showcase Australia’s world class forestry standards. Marcus Bastiaan believes the construction industry should be championing native forestry products, and that it’s up to manufacturers like Specialty Commercial to offer products that compete with imported species.

“We have the best hardwood in our backyard, and we intend to showcase more of it. Too often when it comes to componentry the building industry gets pigeonholed into using imported species like Pine, Beech and American Oak. Our new range is price competitive and made from Australian timbers like Blackbutt, Tasmanian Oak and Spotted Gum.”

Specialty Acoustics has an entirely different mission. The company is focused on providing quality acoustic products to meet growing demand in the construction industry. Through a technical and installation partnership with Acoustic Doors Australia the companies provide specification, manufacturer and installation services. Marcus Bastiaan said the business will give builders the technical and onsite support they need.

“Acoustic products are highly engineered and require careful installation. The new company’s product and service offering gives site managers peace of mind and offers accountability to commercial construction companies.”

Specialty Commercial and Specialty Acoustics will officially launch on Australia Day 2025. Alongside Specialty Doors, the three businesses sit within The Specialty Group.

All images supplied courtesy Specialty Doors